Hudson's Bay Spring Women’s Spring Fashion Digital Campaign

Conceptualized and executed two distinct paid digital fashion campaigns to promote Hudson’s Bay’s women’s contemporary fashion and accessory brands. Collaborated with artist Kathryn MacNaughton to create eye-catching artwork that framed the photography and crafted a cohesive visual narrative for Facebook and Instagram carousels.

Art Director: Nicole Stafford

Photography: Owen Bruce

Styling: Juliana Schiavinatto

Hair: Justin German

Makeup: Susana Hong

Design: Teresa Tam

Artwork: Kathryn MacNaughton

Copy Direction: Liz Allemang

WomensContemporary_Carousel_Denim.jpg
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WomensContemporary_Carousel_Denim5.jpg
HBC_Womens_2017_Contem_Denim_AGJEANS_148_V1_WEB.jpg
HBC_Womens_2017_Accessory1_2_Denim_V1_WEB.jpg
HBC_Womens_2017_Contem_Denim_AGJEANS_674_V1_WEB.jpg
HBC_Womens_2017_Contem_Denim_Disel_1363_V1_WEB.jpg
HBC_Womens_2017_Contem_Denim_Disel_1337_V1_WEB.jpg
HBC_Womens_2017_Contem_Levis_1788_V1_WEB.jpg
HBC_Womens_2017_Contem_Levis_1582_V1_WEB.jpg
HBC_Womens_2017_Contem_Levis_1917_V1_WEB.jpg
WomensContemporary_Carousel_MILITARY.jpg
WomensContemporary_Carousel_MILITARY2.jpg
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WomensContemporary_Carousel_MILITARY5.jpg
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HBC_Womens_2017_Contem_MILIT_Theory_2745_V1_WEB_square.jpg
HBC_Womens_2017_Contem_MILIT_Polo_2196_V1_WEB.jpg
HBC_Womens_2017_Contem_MILIT_MAXMARA_3466_V1_WEB.jpg
HBC_Womens_2017_Contem_MILIT_MAXMARA_3255_V1_WEB.jpg
HBC_Womens_2017_Contem_MILIT_EILEEN_3679_V1_WEB.jpg
HBC_Womens_2017_Contem_MILIT_BCBG_2782_V1_WEB.jpg
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Ashley Graham x Knix Collection